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Listen: Holidays are over, and we've landed in 2007. Now, it's circumstance to see if you're genuinely up for this year's even rougher and tougher Google AdWords battleground.

If you can answer 8/10 of the tailing questions correctly, you're possible all set. If you can't, you're belike going to be devoured for repast by the much well-educated AdWords PPC sharks this period.

Answers are at the nether of the folio. No peeking, OK?

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1. Google AdWords allows the subsequent phrases in ad text;

a. 'Click Here'

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b. 'Start Here'

c. 'Look Here'

2. True or False? Google allows you to have a popup ad on your platform folio.

a. True

b. False

c. It depends

3. You should optimize your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioning the rate of your commodity or provision in your ad article is;

a. Recommended by Google

b. Not recommended by Google

c. Mandatory in constant categories

5. Using your site's Home folio as a landing folio for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, tremendously bad idea

6. What's a verified hard-hitting way of ensuring your ad is displayed, when being searches for your competitor's products?

a. Bid on keywords that are your competitor's ridicule heading or products

b. Use Dynamic Keyword Insertion

c. There is no decriminalized way to do this

7. Which of these should you meditate on the most important weaknesses in the bulk of today's Google ad campaigns?

a. Overbidding

b. Insufficient group of keywords to unique Google PPC ads

c. Weak headlines

8. The #1 class in Google PPC grades can recurrently be a impecunious plonk to aim for because;

a. It generates dignified traffic, but lousy grades when the potential hits your landing page

b. It's ofttimes an unworkable situation to achieve, as big advertisers have recognised a strangle-hold on that position

c. It removes the beneficial 'pre-qualification' function performed by greater part competitors' ads

d. All of the above

9. Which of the next lines has research verified to be the most effective at expanding a representative Google ad's CTR?

a. 'More'

b. 'Why'

c. 'Killer'

d. 'How'

10. Having a investigate keyword in your ad's showing URL is proven to;

a. Increase your Google ad's Quality Score

b. Decrease your Google ad's Quality Score

c. Have no consequence on your Google ad's Quality Score

ANSWERS

1. B. 'Start here' is allowed (the remaining two aren't).

2. B. False. According to Google, 'We do not allow golf links to platform pages that create pop-ups when users enter upon or resign from your platform page. We meditate on a pop-up to be any window, unheeding of content, that opens in tally to the innovative skylight.' (Yes, I do realise in that are way about this - but we're not active to conversation in the order of 'black-hat' fill up here).

3. C. Optimize for both CTR and ROI. Why? Achieving a exalted CTR beside rafts of low-quality assemblage that doesn't convert, is irrational. But likewise isn't having a utmost ROI and just one click a day a surplus of instance too? Solution; perfect for the authority mix of both.

4. A. Recommended by Google

5. C. Don't even think going on for it. Chances are your Home leaf does not have the plain ecstatic important to mortal ably as a platform page for your Google ads. Create a tailored leaf for all ad lot instead. Don't have one? Switch your ads off...and get one!

6. A. Bid on keywords that are your competitor's tear to pieces language unit or products

7. B. If your ad lift matches the keywords exactly, concoct for a famous assist in your Click-Through-Rate (CTR)! Keywords should e'er be included in your ad. If the accurate keywords show signs of up in your ads, they get highlighted in bold. In particular, try with the meticulous keyword(s) in the ad's newspaper headline.

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8. D. All of the above.

9. C. Believe it or not, the word, 'killer' is well-tried to be a historical attention-getter in Google ads. Why? Who knows - but it industrial plant.

10. A. Having the turn out keyword in your ad's display URL is well-tried to dispense your ad a hearty position encourage - for free!

Did you pass? If you did, powerfully done! For the component of us, here's the bottom line:

If you impoverishment to tiptoe around comely Google's 2007 Least Likely to Succeed, maybe it's incident to flip up on your Google AdWords skills. What are you ready for?